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How
do you sell your product? In any discussion of site
goals and purposes, the question of a "business model" will rear
its head. This trendy term basically means, "How do you expect to
make your money?"
If you're selling a product or service, then your goal is to get the
visitor to click on the button that authorizes a transaction, in other
words, to buy something. Your whole site exists to guide the visitor to
that point.
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This
can be achieved by including plenty of good-quality content on your site
(well organized of course), and we'll make sure that order button is right
there for those who are ready to click it. You don't want to make visitors
click through a million pages to get to the checkout counter. From every
page on your site, the ordering page will never be more than one click
away. To help in this process Cemya
Design can create a funnel like Web site to maximize
navigation towards the checkout. |
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Of
course, this doesn't mean you want to herd them blindly to the order
button. There is such a thing as informing your customers, and in many
cases, the longer they spend perusing your product information, the more
likely they'll be to chose just the right model, see how much better your
product is than the competition, be impressed with your professional
looking Web site etc.. etc..
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