Selling your site to customers. Grabbing peoples attention can be easily achieved via banner ads, animated graphics, hyperlinks etc.. But the name of the game is enticing people to click, and marketing types study psychology to figure out ways to push peoples' buttons (or vice versa).

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People are suckers for questions, and of course for "special deals". Also people are more likely to click if it sounds like they will "get" something, a tangible benefit (a free goodie, a chance to win something, a sneak peek at something new, etc..). Of course this provides you the opportunity to push more information, another chance to sell, and obtain details provided by your visitor just by keeping you visitor longer and interested.

For example, those owners of e-commerce sites are more concerned with their "conversion rate" (the percentage of visitors who are converted to customers) than with the number of page impressions generated. So the longer you keep them, the better your chance of selling.

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updated on 29.09.2000